During the 14th National Tourism Forum that took place in February, an analysis roundtable entitled “A new market: Hispanic” was held. The main focus of the conversation, revolved around the potential of the Hispanic market living in the United States.
According to Francisco de la Torre Galindo, director of the Institute of Mexicans abroad, Hispanics are a new market that represents a great opportunity to continue promoting tourism in Mexico.
Approximately 35 million Hispanics of Mexican origin currently living in the United States, are the potential market that could visit Mexico. It’s important to take advantage of those who even though they live in the US, are still somewhat connected to Mexico (since their roots are there), so they can encounter with their origins, through tourism.
Rodrigo Esponda, Regional Director for North America of the Mexico Tourism Board, said, as quoted in an article in “El Zocalo”, that as of now, Mexico is creating a special campaign for the Hispanic US market, through spots, inviting potential travelers to discover the great things the nation offers.
This advertising strategy will be launched on television, magazines, digital channels and social networks, and will be presented in English and Spanish in order to reach Mexicans, and those who are of Hispanic origin, born in U.S.
The campaign will talk about personal stories, as this market has a certain impression of Mexico, which is the main base, but they also seek to show the Mexico they want to create.
Pedro Niembro, of ManattJones Global Strategies, a business consulting company, also said during the event that the Hispanic market has a strong interest in medical tourism, and said that they attract more than one million patients to Mexico, most of them from the United States, which come in search of dental, ophthalmological and cosmetic surgeries and other treatments.
Finally, he said that it is still necessary to create strategies to position Mexican medicine as a sector of great quality.
more recommended stories
Hot Sale 2022: what is it, when does it start, offers and payment methods
From May 23 to 31, the.
There are 100,000 people missing in Mexico
This Monday, the mark of 100,000.
Difficult decision: Ambassador of Mexico in Canada resigns from his position
Juan José Gómez Camacho, Mexico’s ambassador.
Mexico must be self-sufficient in food: Amlo
Mexico must produce the food it.
The continuation or suspension of section 5 of the Mayan Train in the hands of a Mérida judge
A federal judge in Mérida postponed.
For this hurricane season, Conagua forecasts 20 cyclones, two could be category 3 to 5
The season in which tropical systems.
Bus overturns in Querétaro leave at least 12 injured, 4 in serious condition
San Juan del Río.- A passenger.
These are the hurricanes that would reach Yucatan during 2022
The 2022 Hurricane Season will begin.
Asthma cases double in Yucatan (SSY)
Figures from the Federal Health Secretariat.
President Joe Biden’s statement on the International Day Against Homophobia
Read the statement by President Joe Biden.