HOUSTON, Texas — Mexico’s national oil company Pemex launched its first gasoline station outside of the country’s borders on Thursday December 3rd, in Houston, Texas. This is the first of several stations planned for the city.
After Mexico opened its borders to foreign investment in the country’s oil fields in 2014, state-owned Petróleos Mexicanos, know as Pemex, has started to test its brand strength by competing in the U.S., with that effort beginning in Houston, said José Manuel Carrera Panizzo, the company’s chief of alliances and new business development.
“We want to be put to the toughest test,” Carrera said of the competitive Texas gasoline market. “We’re trying to bring Mexico closer to American consumers.”
“In terms of historic importance, it’s the first time Pemex puts a gas station outside the Mexican borders,” he said. “We’re very excited.”
Carrera said Pemex is initially opening just five U.S. stations as a pilot test for the brand, but may eventually expand further. The other four gas station openings are all in the Houston area — three in Southeast Houston and one in West Houston.
The first gas station that opened Thursday is in the 7900 block of Park Place Boulevard. Carrera said Pemex is specifically marketing to Mexican nationals and Hispanic consumers.
The gas station includes a taco shack in the convenience store, but the gasoline is U.S.-produced and all the other convenience store items are standard American fare.
more recommended stories
Cancun, an example of tourism promotion for Japan
A Quintana Roo delegation of FONATUR.
Homicides in Mexico increase 17% so far in 2018
Intentional homicides in Mexico has increased.
Expats Feel at Home in Mexico; InterNations Survey
InterNations.org recently released the results of.
Through the implementation of AMLO’s austerity plan, the government could save 132 billion pesos in 2019
As wages for high government officials.
Japanese delegation comes to Mérida to strengthen bilateral relationship
The project of the Chicxulub crater.
First house entirely made of Sargassum built by Mexican inventor in Quintana Roo
PUERTO MORELOS, Q. Roo, September 20,.
Protests in Homun, Yucatan against the opening of mega pig farm
On Friday September 21, the conflict.
Day of the Dead Parade Mexico City, three years stunning the world
For the third year in a.
Viva Aerobus announces new direct flights between Cancun and the U.S.
Viva Aerobus, the ultra low cost.
Vessel control centers urgently needed in Quintana Roo
“A control center like the one.