Merida’s cultural and hospitality sectors are gearing up for the fifth edition of “Noche Blanca” (“White Night”), which will bring together more than 420 artists participating in 150 events for six continuous hours starting at 8 p.m. on Saturday Dec. 12.
Mayor Mauricio Vila Dosal recently presented details of Noche Blanca to artists, gallery owners, entrepreneurs and media.
Business leaders present at the annoucement said they are convinced that the promotion of culture should be a permanent strategy to boost tourism in order to position Merida as a “complete destination”.
During Noche Blanca, Merida stores and restaurants will offer extended hours of service, as well as promotions and discounts, which will be displayed to passersby. In the restaurants of the historic center, a 10% discount is offered to customers wearing official bracelets of Noche Blanca.
At a press conference at the Tower Hall of the Cultural Center Banamex-Museo Casa de Montejo, Vila Dosal said this fifth edition of Noche Blanca will feature gastronomy as well as art.
The mayor said that Noche Blanca is already a reference point at the national level. Its success is because it has been able to bring together the most varied artistic and cultural disciplines and to integrate restaurateurs, tourists and the commercial sector, in an exceptional evening that is lived intensely in the historic center.
Vila cited estimated attendance figures showing the first edition registered 20,000 attendees, 30,000 for the second, 54,000 for the third and 45,000 for the fourth.
Vila said City Hall’s goal is to exceed these turnout figures in the 2015 edition, and he added this is likely because Meridanos and visitors alike want more cultural activities and have a strong desire to enjoy the city.
The 2015 edition will feature more than 420 artists and 153 events in 70 venues (eight parks, six theaters, six alternative forums, 14 museums and 36 galleries). In these locations, attendees will receive the official program bracelets, which represent discounts and promotions in stores and participating restaurants.
The Noche Blanca is a registered trademark of the City of Merida. It is held twice a year, in summer and winter.
Merida is the first Mexican city to design this type of longstanding cultural and artistic evening.
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