Next year Microsoft Company plans to reach new market segments in Mexico, therefore gaining strength and growing within several sectors that include: computer equipment, tablets and mobile devices created by Mexican manufacturers.

Mariano Vazquez, manager of Local Manufacturers of Microsoft Mexico, said they’ve observed that there is a rising opportunity: leverage with local manufacturers around the country and target those places where the technology is currently unreachable. It’s a win-win situation both for Microsoft, since they gain market in the nation, and Mexican producers increase their productivity and employment rates overall.

The Microsoft executive, said in an article in Mexican newspaper El Financiero, that he doesn’t rule out the chance that they are seeing this opportunity exclusively from better prices compared to multinational competitors, as these equipment’s made by Mexican firms are meeting the needs of market that they are currently trying to reach.

Microsoft aims to reach new market segments in Mexico (Photo: Mexico News NETWORK)

Currently Microsoft is working with an estimated of 10 domestic manufacturers, who integrate their software; however the firm also receives support from other local companies to define what is the segment that suits them to attack best. Additionally, they are provided with engineering support and assisted with the marketing work.

One company that is working with Microsoft is Compax, which manufactures its equipment in Torreon, Coahuila, and according to its CEO, Sam Lozano, since they became strategic partners of Microsoft in 2007, their sales increased from one thousand equipment a year to 120,000 units for the end of 2015.

By Valeria Bigurra Peñavera for Mexico News Network




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