Inequality, immigration, obesity. People hold strong views about these thorny public challenges. It’s a shame, then, that most don’t know even basic facts about them.
Ipsos MORI a British market research and polling firm, published its latest “Perils of Perception” report on Wednesday December 2, and it makes for uncomfortable reading. The company surveyed people about the demographics of their countries. “Across all 33 countries in the study, each population gets a lot wrong,” said Bobby Duffy, managing director of the Ipsos MORI Social Research Institute. “We over-estimate what we worry about.”
Those polled think that one in four people around them is an immigrant, for example, when the real figure is fewer than one in 10. Argentinians are way, way off—they reckon that 30% of people in the country are immigrants, when in reality the share is just 5%.
Adding this all up, the pollster came up with a ranking it rather coarsely dubs the “Index of Ignorance.” This year’s “winner” is Mexico, taking that dubious honor from last year’s title holder, Italy.
Survey of people in 33 countries about key demographics
|The Ipsos “Index of Ignorance” 2015|
|5. New Zealand|
|8. South Africa|
As we can see, the report found that Mexicans had the most misperceptions about their own country, followed by India, Brazil, Peru, New Zealand, Colombia and Belgium. The country that was the most accurate was South Korea, followed by Ireland, Poland, China, the U.S. and Sweden.
Some of the trends reflect the limitations in their methodology. Ipsos says that the discrepancies appear bigger in countries that have low internet penetration. Since this was an online survey, they appear to have reached the wealthier and more connected segment of society in poorer countries. These people tend to generalize from their own experiences, rather than offering an accurate picture of society as a whole.
Obviously, the media also plays some part in these trends. Ipsos notes that challenges that are widely discussed in the media, like immigration and wealth inequality, tend to be the most overestimated. Yet there are obviously some big social challenges that we hear a lot about and still tend to underestimate – like obesity.
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