“Pueblos Mágicos” (Magic Towns) is a program developed by Mexico’s Ministry of Tourism (SECTUR), in conjunction with other government agencies, which recognizes those who inhabit these cities and the efforts they have developed to protect and save their cultural richness. The program was created in the year 2001.
SECTUR has designated several small towns and cities throughout the Mexican territory as “Pueblos Mágicos”.
These towns, where important historical events in the life of Mexico took place, feature either a strong influence of indigenous past, or a great legacy of the the old Spanish colonial empire, preserving secular and ancient traditions.
An international conference about Mexico’s “Magic Towns” will take place in the city of Puebla from Sept. 25-27.
In 2014, in the city of Guadalajara, the first edition of the Magic Towns Fair was held. The beautiful city of Puebla will host the second National Magic Towns fair, with the objective of this major event to promote the attractiveness and touristic wealth of the unique communities that hold this designation.
The conference will feature the presence of the 83 localities that hold the declaration of Magic Town.
In Yucatan and Southeast Mexico, the following communities hold the title of Magic Towns:
- Izamal, Yucatán
- Valladolid, Yucatán
- Bacalar, Quintana Roo
- Palizada, Campeche
- Tapijulapa, Tabasco
- Comitán, Chiapas
- San Cristóbal de las Casas, Chiapas
- Chiapa de Corzo, Chiapas
On Sept. 26, the main day of the conference, the program is the following:
10:00 to 10:45 Lecture by Prof. Lilia Vazquez Martinez, Director of the School of Management of the Autonomous University of Puebla: “Tourism as a factor of development”
11:00 to 11:45 Lecture by Jose Gerardo Mata Temoltzin, Rector of the Universidad Anahuac Puebla: “The importance of tourism in the state of Puebla”
12:00 to 12:45 Lecture by Chef Angel Vazquez, Director General Restaurant Intro: “Gastronomy in the Magical Towns”
13:00 to 13:45 Lecture by Ernesto Bartolucci White, Director General of the Institute of Tourism Competitiveness of Federal Tourism Ministry: “Tourism Competitiveness”
14:00 to 14:45 Lecture by Guadalupe Gomez Maganda, Deputy Director General of Tourism Survey of Federal Tourism Ministry: “National code of conduct for the protection of children and adolescents in the travel industry and tourism”
15:00 to 15:30 Artistic representation of the state of Tamaulipas
15:30 to 16:00 Artistic representation of the state of Michoacan
16:00 to 17:00 Lecture by Francisco Navarro Sada, Academic Coordinator Watchtower Cultural Heritage Program of CONACULTA: “Watchtower Cultural Heritage Program”
17:00 to 19:00 Artistic representation of the state of Veracruz
19:30 to 22:00 Concert “Fina Estampa in the Heart of the Magic Towns” by Fernando de la Mora and Alicia Villarreal
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