Coming to Cancun? Visit the Tequila Herradura Sensorial Museum!

Tequila is Mexico´s signature drink, unique liquor with a designation of origin that involves great history and a handcraft elaboration process that’s worth exhibiting. It starts at the fermentation and distillation of the Agave juice.

Agave tequilana, commonly called blue agave (agave azul) or tequila agave, is an important economic product of Jalisco, Mexico, due to its role as the base ingredient of tequila. The high production of sugars, mostly fructose, in the core of the plant is the main characteristic that makes it suitable for the preparation of this alcoholic beverage.

Blue Agave Plantation in Jalisco, Mexico (Google)
Blue Agave Plantation in Jalisco, Mexico (Google)


The designation of origin for Tequila was granted in the year 1977. From that time, for a liquor to be recognized as an authentic Tequila, it has to contain at least 51% of Agave sugars. The amount of different sugars added (up to 41% of the total amount of sugars in the liquor) originates the Mixed Tequilas, in which the Agave is mixed with Corn or Sugar Cane Syrup. When 100% of the liquor’s sugar comes from the Agave, then the result is pure Tequila, which is considered the best quality.

So, if you are coming to Cancun this summer, and consider yourself a “Tequila Aficionado”, you cannot miss the Tequila Herradura Sensorial Museum!

Here you will discover both the modern and traditional artisanal methods of making Mexico’s national spirit, Tequila, a beverage that can only be produced in one specific region of the country. Discover how complicated it is to make every single drop of this renowned drink!

You will also discover the history and legacy of Hacienda San Jose del Refugio at Amatlan, in the Mexican state of Jalisco, home of one of the finest tequilas. This hacienda is in part of a region that is a UNESCO World Heritage Site.

While visiting this museum you will be transported to a magical place where your senses will become enhanced as you discover all the flavors and aromas of the tequila produced by Casa Herradura. The museum recreates a visit to the hacienda and teaches you all about their tequila.

You will learn how this delicious elixir is made from the blue tequilana agave plant and then you will be instructed on how to differentiate your reposado from your añejo. And because the best tequilas are meant to be sipped and savored, never slammed, he’ll also show you how to properly drink it (sip, swish, swallow, exhale) with generous samplings from the Herradura brand.

During your next trip to Cancun, don’t forget to visit this extraordinary tequila museum. Discover the birthplace of the best tequila, and have a memorable cultural experience as well!





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