Another option for new car buyers will be available in July when Kia Motors begins selling three of its models in Mexico.
The South Korean firm, which is currently building its first assembly plant in Mexico, plans to open 21 showrooms in the country’s 10 biggest cities, said Horacio Chavez, general manager of Kia Motors México.
The new sales agencies will allow the company to reach 68% of the market, he said in a press conference. To begin, the firm will offer the Forte compact, the small sport utility vehicle (SUV) Sportage and the medium-sized SUV, Sorento.
“The Mexican market is very stable, with double-digit growth rates, which drew our attention . . . .” Kia will offer “the most competitive service rates in the market” as well as a seven-year or 150-kilometer warranty, said Chavez.
The auto maker will invest US $63 million in the new agencies, which will generate 50 to 80 jobs each, depending on sales and growth. It is targeting 7,000 sales in the second half of this year.
The consultancy IHS Automotive predicts a 3% increase in new vehicle sales this year, a trend that is expected to continue through 2020.
Chavez said construction of the new assembly plant, located in Pesquería in Nuevo León, is proceeding in record time and ought to beat Nissan’s new plant construction timeframe of 16 months.
It will be Kia’s biggest plant and have an annual capacity of 300,000 units. It will produce the Forte and the Rio, according to a report by Reuters, and is scheduled to begin production in the first half of next year.
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