Avocados From Mexico celebrates Hispanic Heritage Month

An avocado packaging plant in Uruapan, Mexico ... ‘Avocados are so popular on the international level that it’s generating price pressure in the national market.’ Photograph: Ronaldo Schemidt/AFP/Getty Images

DALLAS, Sept. 4, 2018 /PRNewswire/ — Avocados From Mexico (AFM) is kicking off fall football season and gearing up for Hispanic Heritage Month with a targeted line-up of retail promotions, continuing to grow the category while encouraging avo-lovers to “Savor Every Moment” with complementary products for every occasion.

The number one selling brand of avocados in the U.S. is making a stronger connection with shoppers at retail with the launch of its new communications platform,  “Savor Every Moment.” Strategically designed to elevate consumer engagement, expand usage, and increase basket size, “Savor Every Moment” seamlessly ties-in all shopper efforts at point of sale, across every touchpoint. With the launch of 2018 seasonal programs, like the “Tastiest Tailgate” and “Toast to your Heritage”, AFM continues to reinforce its commitment to getting avocados on consumers’ shopping lists and driving impulse purchases in-store all year round.

“Our new communications platform, ‘Savor Every Moment’ and this year’s programs are focused on enhancing the shopper experience and retail efforts,” said Stephanie Bazan, Senior Market Development Director of Avocados From Mexico. “We will help remind consumers how the addition of fresh avocados can turn every meal and every occasion into moments they can savor.”

To celebrate the “Savor Every Moment” launch and highlight the fall football season, AFM returns with the “Tastiest Tailgate” program, in partnership with Lime-A-Rita®. The program aims to inspire fans to throw the tastiest, most original, crowd-pleasing tailgate and home-gate feasts with the ultimate go-to’s for any game day celebration: creamy AFM guacamole and an ice cold Lime-A-Rita®. Kicking off on September 16th, National Guacamole Day, Avocados From Mexico will be distributing approximately 700,000 coupons via Facebook to recognize the promotion period and to help encourage consumers to celebrate the holiday. From a tasty BBQ with its signature guac burgers to a party spread with chips, guacamole, tacos, and sandwiches, Avocados From Mexico and Lime-A-Rita are inviting all consumers to “Have-A-Rita® and Eat Guac.”

“Creating engaging experiences for our consumers while staying true to their game day rituals is important for us. Even though tailgating and home-gating season offers a variety of food choices, we are focused on providing fans with two delicious go-to’s while reinforcing the connection between guacamole, beer and football,” said Dianne Le, Associate Shopper Marketing Director at Avocados From Mexico.

Running through December 31st, the “Tastiest Tailgate” program offers 360° campaign support to increase sales, lift and inspire avocado consumption through store merchandising, consumer savings, in-store radio, digital support, and retail-specific programming.

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