CANCUN — The Cancun Tourism Board has launched Time to Cancun, a social media branding campaign aimed to engage digitally savvy travelers.
The campaign highlights the best of every aspect of the destination, from the beaches to cuisine, and natural highlights.
The strategy will be launched in four stages with the goal to engage, share and reinforce messaging about how guests can spend their time in Cancun and explore the destination’s diversity, including water activities, gastronomy, romance and culture.
The campaign’s anchor is the #TimetoCancun hashtag, which will be promoted among social media users encouraging them to share their Cancun experiences.
A study of Internet Trends conducted by the KPBC company, mentions that 75% of internet traffic on tourist destinations is on video; hence, the launch of the #TimeToCancun campaign is a video created with user-generated content.
An essential part of the success of this campaign is the teamwork between the different public and private sectors in the field of tourism as well as the local community to highlight and transmit the values that make Cancun a global reference destination.
more recommended stories
Priest shot dead marks 2nd clerical murder this week in Mexico
Roman Catholic authorities in Mexico say.
Mexican presidential candidates face off in first debate with clear lead in polls for leftist AMLO
On Sunday April 22, the first debate.
Yucatán hosts regional technology node for greater innovation
Composed by 10 scientific-academic institutions from.
Leaders of the Americas adopt commitment to fight corruption
The 8th Summit of the Americas.
Spanish oil company Repsol enters the Mexican market
Seven gas stations in Baja California.
Balché: Sacred Maya drink
The balché is a Maya ceremonial.
Satellite Wi-Fi will take the Internet to disconnected Mexicans
In Mexico there are 63.9 million.
Fundraiser event held in Valladolid to benefit DIF and Lions Club
A total of 21 designers from.
Once again, crime rates decrease in Yucatan: Semaforo.com.mx
During the first months of 2018,.
New Viva Aerobus Mérida-Tuxtla Gutiérrez direct flight to start operations in June
The low cost airline Viva Aerobus.