Quintana Roo seeks to boost medical tourism from U.K and Middle East
The intention is to increase the flow of medical tourism to the destination by 20% in 2017.
CANCÚN — Medical tourism that comes from the old world barely represents 5% of the market for Quintana Roo, and against this background, the state hopes to attract more medical tourists from the United Kingdom and the Middle East. My Medical Vacations, a company that brings this segment to the destination will participate at the International Medical Travel Journal (IMTJ), to be held in Opatija, Croatia.
The event will be held from April 24 to April 27, and 30 meetings with medical facilitators are scheduled, which will promote the state of Quintana Roo as one of the best options for medical purposes, having an advantage up to 80% cheaper prices, explained the general manager of My Medical Vacations, Andrés Jurado Viera through a statement.
In addition to the lower prices, “there’s the advantage of not having to pay the 20% tax that is charged in their countries, because plastic surgery is not considered a luxury procedure in Mexico,” he added.
Quintana Roo receives the majority of patients from the United States and Canada, who come mainly for dental care, plastic surgeries and gastric bypass. However, the intention is to increase the flow of medical tourism to the destination by 20% by 2017 and for that reason it is necessary to seek new markets.
Looking for medical quality
The event will be attended by representatives from more than 70 countries, and My Medical Vacations is the only Mexican facilitator invited to the event, where they will present “The patient experience” in the cycle of presentations of experts in the field worldwide.
In the case of the Middle East market, Andrés Jurado explained that there is little availability in this type of services, so they seek medical quality in cosmetic surgery and dental treatments, which represents a good business opportunity for the destination, since its expense is higher due to the cost of the trip, besides that in its country of origin the price is also higher than in the United States and Canada.