Tulum branded as ‘Global Capital of Yoga’
TULUM, Q. Roo — Tourists, specialists and locals undertook the first actions to consolidate the municipality and Pueblo Magico of Tulum as the leading wellness and health destination, explained the head of the State Secretariat of Tourism, Marisol Vanegas Pérez.
As part of the presentation of the Distinctive Brand Project “Tulum World Capital of Yoga”, the state official said that this type of action is intended to attract a segment of travelers known as “wellness.”
According to Vanegas Perez, attracting and capturing the market of travelers that usually visit Thailand, India, Costa Rica or Spain with the aim of finding physical, mental and emotional well-being, could detonate more investment and infrastructure in the area.
The State Secretariat of Tourism attended the presentation of the Distinctive Brand Project “Tulum World Capital of Yoga” at the Tulum Vegan Fest 2017.
During the presentation of the project, the Secretary of Tourism, Marisol Vanegas, explained that it will be sought that the brand — created by the Foundation Honoris Causa, Casa Quintana Roo, Municipality of Tulum, Tulum Vegan Fest and entrepreneurs of Quintana Roo — will be used to promote tourism in international fairs and will detonate infrastructure investment as well as the creation of international events related to this area.
According to the president of Global Wellness, Susie Ellist, Mexico has a high growth potential in health and wellness tourism, which represents a market of $10.5 billion dollars that places the country in the eleventh position in the world.
The distinctive “Tulum, World Capital of Yoga” is backed by civil society, private initiative, hoteliers, restaurateurs, businesses, artisans, activists, actors, artists, prehispanic groups, environmental organizations, environmentalists, The Mexican Federation of Sports Yoga, yoga and meditation masters, national and international Yoga schools, spa and health associations, travel agencies, among others.