Avocados From Mexico and Old El Paso have teamed up for a third time to make the Big Game one for the guacamole consumption record books with Guac Nation. Running Dec. 26 to Feb. 5, 2017, the program will offer a full spectrum of support while leveraging the excitement of Super Bowl festivities and get-togethers to highlight delicious snacks and party food featuring fresh Avocados From Mexico and Old El Paso.
The campaign will be bolstered with consumer incentives and retailer support, such as recipe inspiration through social media, in-store radio, merchandising focused on molcajete-shaped display bins, and the Guac Center Pallet bin. The Guac Center Pallet bin is unique in that it has separate side pockets allowing retailers to merchandise everything a shopper would need to build their own guacamole, like tomatoes, onions, jalapeños or limes. Approximately 73 percent of people, hosts and guests alike, make grocery store trips specifically for the Big Game, and these inspirational posts and display bins make game-day shopping that much easier.
“The Big Game is the perfect broad-reaching platform to promote avocado consumption surrounding the traditions of in-home entertaining for people of all backgrounds,” Stephanie Bazan, market development director of AFM, said in a press release. “Hosts of Big Game parties want to create simple crowd-pleasing dishes and with the Big Game ranking as one of the top occasions where avocados — especially guacamole — are served, the Guac Nation program will reinforce the relationship between guacamole and football.”
Click here for full article on producenews.com
more recommended stories
Priest shot dead marks 2nd clerical murder this week in Mexico
Roman Catholic authorities in Mexico say.
Mexican presidential candidates face off in first debate with clear lead in polls for leftist AMLO
On Sunday April 22, the first debate.
Yucatán hosts regional technology node for greater innovation
Composed by 10 scientific-academic institutions from.
Leaders of the Americas adopt commitment to fight corruption
The 8th Summit of the Americas.
Spanish oil company Repsol enters the Mexican market
Seven gas stations in Baja California.
Balché: Sacred Maya drink
The balché is a Maya ceremonial.
Satellite Wi-Fi will take the Internet to disconnected Mexicans
In Mexico there are 63.9 million.
Fundraiser event held in Valladolid to benefit DIF and Lions Club
A total of 21 designers from.
Once again, crime rates decrease in Yucatan: Semaforo.com.mx
During the first months of 2018,.
New Viva Aerobus Mérida-Tuxtla Gutiérrez direct flight to start operations in June
The low cost airline Viva Aerobus.