More and more national and international franchises are coming to Mérida, Yuc., and now it’s the turn of Dunkin Donuts to open a new branch in the Yucatecan capital, as they anticipated 7 months ago, on March.
In October of 2015, the doughnut chain announced that it would open the first of more than 100 stores in five major Mexican cities. The firm operated for several years in Mexico, then took off, and now returns from the hand of Sizzling Platter.
Dunkin Donuts arrives in Merida to compete against powerful Krispy Kreme, who opened in June 2015 its first branch on Prolongación Paseo de Montejo, northern Merida.
Other franchises that now have presence in the White City are “La Parroquia”, famous cafeteria from Veracruz that opened its first establishment at City Center in early 2016, and more recently “Panificadora El Globo”, which just recently started operations on September 2016.
The Dunkin Donuts branch will open on Calle 39, right on the corner with Circuito Colonias, in Colonia Buenavista, where construction work is being done to refurbish the premises. The exact date of the official inauguration is still unknown.
Paul Twohig, president of Dunkin Donuts in the United States and Canada said: “On March 11, 2016, we declared that our brand would expand its operations to southeast Mexico after signing a franchise agreement with Alimentación México Americana. The contract covers the states of Yucatan, Campeche, Quintana Roo, Veracruz, Tabasco and Chiapas”.
“Last year, we took the decision of expanding across Mexico, due to a significant demand on what the company offers, high-quality food and beverages at a good price”, Twohig added.
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