La Gas (The Gas), a new group of franchise service stations, began operations this week with the opening of its first two gas stations in Merida and Campeche.
For the first time in almost 75 years, gasoline will be sold on the streets of Mexico in stations other than the Pemex brand. La Gas is a franchise system launched by five groups: Corpo Gas, Group Enerkom, Hidrosina, Lodemo Network and Corporate GES.
While marketing Pemex fuel, La Gas seeks to differentiate its stations with additional services such as clean restrooms, restaurants, electronic teller machines and loyalty schemes.
In the coming days La Gas will seek to open 25 units with different groups that form them.
Emilio Loret de Mola, CEO of Lodemo Group, noted that this opening shows that the Mexican business community is ready to compete against large foreign brands.
“We want to be consistent with the wave coming, first are the brands, then the quality and the third wave coming release is the price,” he said.
In the same press conference Jorge Lavalle, PAN senator and member of the Energy Committee, said the possibility of liberalizing prices before provisions require it in January 2018 is real and even could be discussed before August in the Senate .
On Monday one of the constituent groups, Hidrosina, reported separately that Pemex will remove the brand in 20 of its stations, one of which was inaugurated today at Avenida Paseo de la Reforma.
While banners and signage of these stations are now private brands, pumps and fuel will remain Pemex.
more recommended stories
Expats Feel at Home in Mexico; InterNations Survey
InterNations.org recently released the results of.
Through the implementation of AMLO’s austerity plan, the government could save 132 billion pesos in 2019
As wages for high government officials.
Japanese delegation comes to Mérida to strengthen bilateral relationship
The project of the Chicxulub crater.
First house entirely made of Sargassum built by Mexican inventor in Quintana Roo
PUERTO MORELOS, Q. Roo, September 20,.
Protests in Homun, Yucatan against the opening of mega pig farm
On Friday September 21, the conflict.
Day of the Dead Parade Mexico City, three years stunning the world
For the third year in a.
Viva Aerobus announces new direct flights between Cancun and the U.S.
Viva Aerobus, the ultra low cost.
Vessel control centers urgently needed in Quintana Roo
“A control center like the one.
Photographic festival coming to Mérida in November
For the first time, the Mérida.
Trump demands a border wall but many congressional Republicans just not into it
WASHINGTON DC – President Donald Trump.