Published On: Fri, Jun 17th, 2016

Estrella Jalisco, a 106-year old Mexican Pilsner, now sold in the U.S.

Share This

The makers of Budweiser are capitalizing on the growing popularity of imported beer with the latest addition to their portfolio.

Anheuser-Bush recently introduced Estrella Jalisco, a 106-year old Mexican Pilsner, to a U.S. audience, reports Fortune.

The beer giant will first roll out the new cerveza across 10 states with advertising in Spanish on TV, print and online.  In addition to attracting new consumers who favor beers like Corona, AB InBev is hoping Hispanic consumers will be excited the classic beer is now available in the states.

“We know they know this brand, and in many instances, they grew up seeing this beer or they used to drink it and then they moved to the U.S, or their parents moved to the U.S., Jorge Inda Meza, marketing director, West region for Anheuser-Busch, announced in a statement. “It’s a special memory and finally they can drink it again.”

In the U.S., two of the fastest growing beer brands are Mexican importsDos Equis and Modelo.

 estrella jalisco

According to Fortune, the introduction of Estrella Jalisco is unlikely to hinder the explosive growth of other imports – but may lure some drinkers away from “American light lagers that are similarly low in alcohol content.”

Estrella Jalisco, which at 4.5 percent ABV is on par with Corona, is now available in California, New Mexico, New York, Texas and several other states by the end of this month.


Mexico Travel Care




Displaying 7 Comments
Have Your Say
  1. yeezy boost says:

    I am often to blogging and i actually respect your content. The article has actually peaks my interest. I am going to bookmark your web site and maintain checking for brand spanking new information.
    yeezy boost

  2. nike dunks says:

    Thanks for all of the effort on this web site. My mother delights in making time for investigation and it’s simple to grasp why. A lot of people know all regarding the powerful medium you render informative guides on the blog and in addition boost participation from some other people on that subject plus our princess is starting to learn a great deal. Have fun with the rest of the new year. You’re the one carrying out a brilliant job.
    nike dunks

  3. yeezy shoes says:

    I precisely had to say thanks yet again. I do not know what I would’ve tried without these strategies revealed by you relating to my problem. This was a very frightful concern for me, but taking note of the very skilled style you resolved that forced me to weep with happiness. I am just happier for this assistance and thus pray you find out what an amazing job that you are providing teaching many others using your web blog. I’m certain you have never got to know all of us.
    yeezy shoes

  4. hermes belt says:

    I needed to write you the tiny note to say thanks a lot once again considering the pretty principles you’ve contributed at this time. It is certainly shockingly open-handed of you in giving unreservedly what a number of people could possibly have marketed for an ebook to make some dough on their own, notably considering that you could have done it if you ever wanted. The guidelines likewise served like a great way to be certain that other individuals have a similar dream much like my personal own to find out whole lot more in respect of this condition. I am sure there are several more pleasant periods in the future for individuals who see your website.
    hermes belt

  5. Adidas NMD Runner PK Black Peach/Pink says:

    A powerful share, I just given this onto a colleague who was doing somewhat analysis on this. And he in reality purchased me breakfast as a result of I discovered it for him.. smile. So let me reword that: Thnx for the deal with! However yeah Thnkx for spending the time to discuss this, I really feel strongly about it and love reading extra on this topic. If potential, as you turn out to be experience, would you thoughts updating your blog with more particulars? It’s extremely helpful for me. Large thumb up for this weblog post!
    Adidas NMD Runner PK Black Peach/Pink

  6. yeezy boost 350 says:

    I as well as my buddies have already been looking through the good tips and hints located on the website and then suddenly I got a horrible suspicion I never expressed respect to the site owner for those strategies. The men ended up as a consequence warmed to learn them and now have sincerely been using them. Thank you for turning out to be well considerate and for opting for variety of magnificent resources most people are really desirous to know about. My personal honest apologies for not saying thanks to earlier.
    yeezy boost 350

  7. michael kors outlet says:

    I together with my pals ended up examining the good tips on your site and then came up with a horrible feeling I never thanked the web site owner for those secrets. Those ladies were definitely excited to read through them and have in effect truly been tapping into these things. Many thanks for truly being really helpful as well as for having this sort of fabulous useful guides millions of individuals are really wanting to learn about. Our own honest regret for not expressing gratitude to you earlier.
    michael kors outlet

Leave a comment

XHTML: You can use these html tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>