Slim, sexy and fashion-conscious — that’s the new Santa Claus, and one who proved so popular in Canada last year that he is now making appearances in the publicity of a Mexican department store.
The Santa who showed up last Christmas at Toronto’s Yorkdale Shopping Center was sophisticated and trim, decked out in products by brands such as Burberry and Ferragamo.
The only similarity with the Santa of old was the white hair and beard.
Mexico City newspaper Milenio reports that the Santa makeover was so successful that Mexico’s Palacio de Hierro has gone the same route, only its version sports a slightly wilder hair style.
But the rest of the look is the same — it’s even the same guy. Palacio de Hierro contracted with Canadian model Paul Mason to be its 2016 Santa model, but so far he has only appeared in publicity shots.
Palacio de Hierro is the Mexican equivalent to Saks Fifth Avenue. There is currently no Palacio de Hierro store in Merida.
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