Published On: Mon, Dec 14th, 2015

Tesla Motors enters Mexican market with luxury electric car

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The evolution in automotive engineering of Tesla Motors has officially arrived to Mexico, bringing to the Mexican market an option that is 100% electric, ecofriendly and luxurious. Tesla Motors is entering the country with its Model S vehicle, which is the company’s classic, a beautiful, modern and innovative automobile.

Tesla Motors sees in Mexico a grand opportunity to expand its market, given that the country has shown a remarkable increase in the automotive industry and it is expected to continue growing. Mexico also shows interest in sustainable means of transportation.

During its first stage entering the Mexican market, Tesla Motors will set up a pop-up store for clients to reserve their Model S with a payment in advance of 80 thousand pesos (approximately 4,600 dollars); as well as their online store. Thess first steps are intended to penetrate the market and gain positioning within the luxury-vehicle market, as the car’s price and features compete with that category of cars.

Original Image: “Tesla Model S P85D” by Martino Castelli, used under CC BY-SA 4.0 license, via Wikimedia Commons.

Original Image: “Tesla Model S P85D” by Martino Castelli, used under CC BY-SA 4.0 license, via Wikimedia Commons.

Ricardo Reyes, Vice president of Communications of Tesla, stated, “We’ve been planning this for months, observing and analyzing the Mexican market. We have been with high expectations”, quoted on an article from Mexican daily, El Financiero.

The exact prices for Mexico haven’t been disclosed just yet, but the estimated price begins at USD $75,000. The delivery of the vehicles will begin by the second quarter of 2016. For the future, the company would like to be able to place their superchargers network throughout the country, just as they have done in other markets where they are present.

The Model S has incredible features; besides being 100% electric, it can accelerate from 0 to 100 km/h in three seconds, it has modern and technological features such as the tactile panel that controls the car and its functions, as well as the automatic pilot that can “see” the movement of other vehicles, internet connection and synchronization with mobile devices.



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