MERIDA, Yucatán.- Tourism Secretary Saúl Ancona Salazar assured that the influx of foreign tourists has increased significantly this year, along with the overnight stay at local hotels.
This growing number of visitors is a consequence of the 63.2 million pesos investment in the campaign “Yucatán, full-time emotion” (“Yucatán, emoción de tiempo completo”), that is currently advertised in different North American and European major destinations.
In addition, more than 1,600 passengers have reserved the Milán- Mérida – Milan flight, representing sales for nearly one million euros. The flight is operated by Blue Panorama, an air carrier that seeks to consolidate a working strategy to position this route.
On the other hand, Ancona Salazar declared that “the Yucatán is on a quest to conquer the Chinese“, becoming one of the most attractive destinations due to its culture and cuisine.
SEFOTUR has made an strategic alliance with L & L Travel Enterprise tour operator and Echolidays travel agency, for the formal opening to China’s market, in October the Company will begin to operate routes that will link Philadelphia, Washington DC, New Haven Rhode Island, New York and Boston, with Cancun, Tulum, Chichen Itza and Mérida.
16 large groups are contemplated to arrive between October 2015 and December 2016.
Between January and July 2015; 225,000 international tourists arrived in Merida, representing an increase of 18.4 percent compared with the same period of 2014.
This number represents an average of more than one thousand tourists a day, which means a growth of 5.7 percent compared to the 2010-2014 period, and that is equivalent to 42 visitors per hour.
The Secretary said that the tourism markets of greatest importance for Yucatan, according to Datatur are: United States and Canada, along with Germany, Italy, France and the United Kingdom.
The Mexico Tourism Board visual campaigns during 2015 feature an image of Chichen Itza’s “El Castillo” on tour buses, along with film projections of several other Yucatecan archaeological and natural attractions boradcasted in the country’s native language.
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