Mars Chocolate Mexico is a market that has grown double digits during the past years, with excellent results.
With its second chocolate factory being built in Guanajuato, Mexico, Mars Inc., the producer of such brands as M&M’S, Milky Way and Snickers, plans to double its operations in Mexico and develop new local suppliers to take advantage of a chocolate market valued at 13 billion pesos. Mars’ share of that market is currently 22%.
One of Mars’ strategies will be to sell more of its products through tienditas, Mexico’s Mom & Pop convenience stores, where its penetration is currently just 40%. And most of those products will be the company’s biggest seller – small candy bars of just 100 calories.
Mars currently has four factories in Mexico, making chocolate, candy, chewing gum and pet food. It is investing $160 million USD in the new San José Iturbide, Guanajuato factory, whose principal product will be Snickers bars for the domestic & South American markets.
Mars Mexico’s general manager, Barry O’Sullivan, said that the company aims to boost per capita consumption of chocolate in the country from 600 grams to 1.2 kilograms per year, and forecasts sales growth of 10-12% per year over the next five years. Its growth projections also see its workforce more than doubling to 5,000.
O’Sullivan said a spin-off benefit of the new factory will be the domestic purchase of more ingredients, and Mars is now in the process of developing new local suppliers.
Mars Mexico also plans to open a training center for cocoa producers to encourage growers to share information and improve output. Many are getting yields of 600 kilos per hectare, yet they should be getting closer to 1,200, O’Sullivan said.
more recommended stories
Yucatán, at the forefront of technological education
“Yucatan is at the forefront of.
INAH publishes new Museum of Underwater Archaeology catalog
Hand in hand with the recent.
One thousand heavily damaged buildings in Oaxaca after Feb. 16 earthquake
After walking the streets of the.
Homun residents oppose the opening of pig farm in their municipality
“The Ka’anan Ts’onot organization (Guardians of.
New prison facility to be built in Quintana Roo
The State Secretary of Public Safety,.
The Mexican Caribbean received more than 16 million visitors in 2017
CANCUN. In 2017.- The State of Quintana.
The Grand Mayan Experience: world’s first “Cruise and Land” all-inclusive concept
According to Markets Insider, the Victory Cruise.
Trump – Peña Nieto White House meeting in the works
Regarding his first meeting as president.
Anti-gun rally in Southern Florida after school shooting
According to The Miami Herald, people showed.
Helicopter carrying top Mexican officials flips, kills 13 on ground
According to the Chicago Tribune, a.