Amazon, the online sales giant, is set to start operations in Mexico. For now, the American company only sells books and e-readers in our country, but is preparing to offer its entire catalog of products.
The e-commerce in Mexico is still in development, although the sector is growing at an average rate of 34% annually and experts believe that the millennial generation will be key to the consolidation of this sector.
Currently leading e-commerce companies such as MercadoLibre, Walmart or Inditex, among others, are already operating in Mexico; but the arrival of Amazon will bring important changes that may significantly contribute to the development of the Mexican online trading market.
Amazon will need an effective system of electronic payment and an improved logistics delivery method in order to serve the Mexican market the way it does worldwide.
Experts believe that the transformation that Amazon can introduce in the sector will not only be good for consumers, but also for other companies.
Although its website is already in full operation, the arrival of Jeff Bezos’ e-commerce company in Mexico will be formally announced next week, precisely on Tuesday June 30, when Amazon will hold a launch event at a hotel on Paseo de la Reforma avenue in Mexico City.
In 2013, Amazon made its first approach to the Mexican market by launching its Kindle Store, which sells digital books.
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