The telecommunications firm AT&T has moved a step closer to its goal of creating a single mobile network encompassing Mexico and the United States.
On January 9 the company completed its purchase, announced in November, of Mexico’s No. 3 cellular provider, Iusacell. Today it announced that subscribers to its World Connect Value plan will be able to make unlimited calls from the United States to Mexico at no additional cost.
The offer applies to both fixed line and cellular phones. The plan itself costs US $5 per month per line.
When AT&T announced its purchase of Iusacell, chairman and CEO Randall Stephenson forecast a seamless experience for customers: “. . . it won’t matter which country you’re in or which country you’re calling — it will all be one network, one customer experience.”
A comment yesterday in Business Cloud suggested that Iusacell has huge potential in the Mexican market despite being in third place with just over 9 million customers. Deputy editor Steve Brooks noted the carrier has 70% population coverage and integrating its two networks will give it competitive advantages.
And if it brings its 4G technology and network it might be able to pick up a lot more market share, said Brooks, who cautioned that “foreignness” could represent a liability.
Stephenson observed that approval of the Iusacell deal by the Federal Telecommunications Institute (IFT) was quick (it took about six weeks) and represented an example of “why Mexico is an attractive place to invest.”
He said the company plans to deliver an improved mobile Internet experience for its customers and that expanding and enhancing its mobile network “to cover millions of additional consumers and businesses is our top priority.”
Changes in telephone services have been ushered in by telecommunications reforms designed to bring more competition to the marketplace.
more recommended stories
Mexico and Vietnam strengthen bilateral relationship
With more than 40 years of.
Mexico and the European Union reach a trade deal that virtually eliminates tariffs
CNN collaborator Jackie Wattles reports that the.
Yucatecan honey, a symbol of flavor and quality
Yucatan is the main producer and.
Profepa rescues jaguar without fangs or paws in Central Mexico
The Federal Prosecutor for Environmental Protection.
The Impact of President Trump on Re-emerging Markets
With his plans to build a.
Crime is prevented with education in Mérida, Yucatán
Municipal police will initiate a training.
On his 82nd birthday, Pope Francis gives out 3,000 ice creams to Rome’s poor and homeless
According to The Local Italia, Pope.
OPINION: There are obvious signs of a crisis with López Obrador as president
Enrique Campos Suárez journalist, politics expert,.
April 23: World Book and Copyright Day
April 23rd is a symbolic date.
Mexico holds its first presidential debate for July election
MEXICO CITY — According to the.