Abercrombie & Fitch plans to open stores for the first time in Mexico next year.
The New Albany-based retailer announced today that it plans to open both Abercrombie & Fitch and Hollister Co. stores under a franchise agreement with Grupo Axo, a distributor and retailer of clothing and cosmetic brands in Mexico.
While Abercrombie has been expanding internationally since 2006, the company’s previous openings have been mainly in Europe and Asia, and all previous openings have been owned by Abercrombie.
At the end of the third quarter, Abercrombie operated 834 stores in the United States and 166 stores across Canada, Europe, Asia, Australia and the Middle East.
“This partnership is an important step for our company,” said Gillian Ferguson, group vice president of strategic planning for Abercrombie & Fitch.
“We already have a customer base in Mexico, and we are excited for them to experience our unique brands firsthand.”
The first Hollister store in Mexico is to open in late spring, and the first Abercrombie & Fitch store is expected to open in late summer.
Grupo Axo has “a great reputation for developing brands in the Mexican market,” Ferguson said.
It already represents several of Abercrombie’s former corporate siblings, including Express and Victoria’s Secret Beauty & Accessories.
Other major retailers that Grupo Axo represents in Mexico include Brooks Brothers, Coach, Crate and Barrel, Emporio Armani, Guess, Loft and Tommy Hilfiger.
Abercrombie plans a continuing rollout of stores in Mexico City, Guadalajara, Cancun and Playa Del Carmen, although the retailer isn’t announcing yet how many stores or when it plans to open them, a spokeswoman said.
Abercrombie & Fitch and Hollister stores “will be well-received by consumers, and we look forward to continuing the brands’ expansion throughout the country in the coming years,” said Carlos Miranda, corporate vice president of Grupo Axo.
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