Published On: Wed, Jul 30th, 2014

KIA, latest automaker to set up shop in Mexico, announced 1.5 Billion USD investment

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Guided by their Brand Slogan “The Power to Surprise”, Kia Motors is dedicated to providing customers with products and services that exceed expectations, and during the year 2013 they once again toppled their previous year’s best-ever global sales record by delivering 2.75 million vehicles.

Kia has also experienced dramatic qualitative improvement to the brand, moving ahead four places in 2013 to 83rd place on Interbrand’s list of global top 100 brands. They also debuted in 37th place on Interbrand’s list of the 50 Best Global Green Brands 2013.

In 2014, they continue to surprise their customers with amazing new vehicles such as next generation versions of the Sorento and
Carnival (Sedona) and will keep their mission to shape the future of sustainability by introducing the Soul EV and upgraded version
of the Optima Hybrid.

Kia Soul-EV

Kia Soul-EV

In particular, the Soul EV will be central to their efforts to lessen Kia’s environmental impact even further in future.
This is an exciting product launch as they work towards ever more sustainable forms of mobility.

Kia could wrap up a deal to build a $1.5 billion production facility in Mexico’s northern state of Nuevo Leon by early next month, a government official has revealed.

Kia Sportage SUV

Kia Sportage SUV

It was only a few weeks ago that Kia revealed it was considering a new plant in Mexico, but things look to be moving quickly as the Korean automaker could ink a contract to build a factory just outside the city Monterrey sometime during the first half of August. According to Rolando Zubiran, State Secretary of Economic Development in the Northern State of Nuevo Leon, the deal would be worth in excess of $1.5 billion.

“It’s more than $1.5 billion,” Zubiran told Reuters.

Zubiran didn’t elaborate on how much of that investment would come from Kia, but it would presumably be a sizable chunk.

Inside sources have indicated that the plant will eventually have the capacity to produce 300,000 vehicles per year. So far the models destined for the Mexico plant have only been described as “two small cars.”

Kia is just the latest automaker to invest in Mexico, following similar moves from Honda and BMW.



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