Published On: Mon, May 19th, 2014

The Yucatan Peninsula, preferred destination for German tourists

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The Yucatan Peninsula, with its archaeological sites and its shores, is the preferred destination for German tourists traveling to Mexico for vacation, said Alexa Hüner, Spokeswoman of the German consortium, TUI.

The head of the Tourism Board of Mexico in Germany, Switzerland , Austria and six countries of eastern Europe, Vicente Salas, coincided with her in an interview and also added another preferred destination: Teotihuacan.

The spokesman for TUI, the largest tour operator in Europe, said that “the main season for Germans traveling to Mexico is from November to April.”

“We offer Mexico as a place where you can travel throughout the year to visit archaeological and cultural sites, as well as beach and sun,” said Hüner.

She added: “Our customers are always interested in archaeological sites (Mexico). These can be visited on tours organized by TUI. In the Yucatan Peninsula, the preferred sites are mainly Chichen Itza, Tulum and Coba.”

TUI also offers trips to the archaeological sites of Uxmal, Palenque, and the less known Ek Balam, Becan, Chicanna and Kohunlich.

The largest tour operator in Europe informed that Germans usually stay in Mexico an average of 10 days, but only half a day to a full day when it comes to archaeological sites.



Consecutive growth

From 2005 to date, the German market has grown consecutively for Mexico.

According to the Tourism Board of Mexico in Germany, based in Berlin, this country is the fourth most important European market for Mexico in terms of flow of tourists and is the ninth in all international markets.

Salas stated that travelers from Germany are the biggest spenders with an average stay of 19 days and an economic spill of $ 1,700 dollars, plus airfare, about 168,000 German tourists visited Mexico in 2013. 65% of Germans visiting Mexico are traveling for pleasure, while 35% is for business, conferences and conventions.

“Last year new routes were opened from Hamburg to Cancun , and from Munich to Cancun and Frankfurt to Cancun with charter flights. But from April 3rd this year, Lufthansa opened new flights from Munich to Mexico City five times a week, which means over a 100,000 seats per year between the two cities.”

“Lufthansa has become the airline with the biggest seating capacity between Europe and Mexico, more than Iberia and others. From Frankfurt, Lufthansa has seven flights weekly to Mexico, Condor airlines has six flights a week.”

“From Munich, Lufthansa has five flights weekly, Air Berlin has one a week and Condor two. From Düsseldorf, Air Berlin flies twice weekly and from Hamburg to Cancun TUI flies once a week”

Moreover, in the first quarter of 2014, Germany has seen a 11% increase in the number of visitors to Mexico. The most popular destinations are the Yucatan Peninsula and Mexico City.

Salas declared that the promotion of Mexican archaeological sites in these countries is not carried out through directly to the final consumer, but through tourism fairs that take place in other German cities besides Berlin, such as Munich, Hamburg and Stuttgart, which are 100% fairs aimed at consumers.

Cultural Tourism

He said “people (in those countries) are interested in culture, the sun and beach is important but the type of tourist who goes to Mexico has a mature understanding of travel”.

They also have significant buying power and seek primarily, besides sun and beach, food and especially culture, in which the Mexican archaeological sites are the most preferred.

He stressed that the German tourism market is very sophisticated and the German tourist is a very demanding customer, who studies the place they will visit before traveling, and the tourism offer in Mexico is “excellent.”



Mexico Travel Care




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