Published On: Tue, Feb 11th, 2014

“The New Us”

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As many of you probably know by now, a new Russian law banning gay “propaganda” among children has drawn a strong international criticism ahead of the games in Sochi. The host nation’s president Vladimir Putin passed a law in June prohibiting ‘propaganda of non-traditional sexual relations among minors’, which has been widely condemned across the world.

The renown American vehicle company  Chevrolet, released in the Sochi 2014 winter olympics two adverts featuring gay couples on the opening ceremony on Friday, in what some say, is a show of defiance against Russia’s gay propaganda laws.

Chevrolet Ad

Chevrolet Ad

According to the advocacy group GLAAD (Gay and Lesbian Alliance Against Defamation) the adverts are the first to feature gay couples during an Olympic broadcast. It features heterosexual and homosexual couples with their respective families, and the way they live, “While what it means to be a family hasn’t changed, what a family looks like has,” a voiceover states. “This is the new us.”

Chevrolet Ad

Chevrolet Ad

Also now that we are in the subject, during the super bowl last week, Cherrios featured and interracial couple and Coca Cola, showcased a diverse array of families from different ethnic groups and backgrounds, including a gay couple. This Coke add was the first time a gay couple had been featured in a super bowl ad.

Michael Alan Sam, Jr. (born January 7, 1990), is an American football defensive end, that attended the University of Missouri, “If I work hard, if i make plays, that´s all that should matter” stated Michael Sam, now a prospect for the NFL, in case he gets drafted that would make him the first openly gay football player in NFL history.

Former Missouri Tigers defensive end and 2014 NFL draft entrant Michael Sam

Former Missouri Tigers defensive end and 2014 NFL draft entrant Michael Sam

The gay community around the world has spoken against this law in Russia and are supporting the homosexual living there and hoping that this law will be revoked.  At this point in time, three sponsors of the US Olympic Committee, AT&T, DeVry University and yoghurt maker Chobani, have spoken out against the so-called Russian anti- gay law. As a non official sponsor, Chevrolet stated in a press conference: “These ads…are not intended as any political commentary”.

Although some advertising experts say that the commercial makes “a powerful statement” “Actions speak louder than words,” said Allen Adamson, managing director of the New York office of branding firm Landor Associates.

The action of putting a spot on the Olympics is far more powerful than a press release. It’s a very clear statement of what they believe Chevy stands for, however, in the United States there has been voices against this publicity campaigns with extremely derogatory and homophobic comments in web media such as newspapers, youtube, Facebook and Twitter acussing  the Liberals into turning the country into a society of debauchery“.

All your comments are welcome, please comment below.

Sources: the independent / The Houston Chronicle / You Tube indy-masthead-rainbow-small

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  1. BIG Mike says:

    I’M PROUD OF MICHAEL SAM ( DAD ) FOR NOT BE AFRAID TO SAY HE DOESN’T WANT
    THAT GAY SHIT AROUND HIS GRANDKIDS,,, PEOPLE PLEASE WAKE UP YOU “CAN”
    CHOOSE AND CHANGE WHO YOU FUCK…. BUT YOU “CAN’T” CHANGE BEING BLACK. TWO
    DIFFERENT THINGS. PEOPLE ARE SO STUPID SEX IS A INDOOR ACTIVITY FAGS PLEASE
    KEEP THAT SHIT INDOORS.

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