Shakira in concert in Merida, next July 16, announced the City Council
The acclaimed and multi award-winning Colombian singer Shakira will be presented in Mérida, Ciudad de la Paz, a massive free concert, next July 16, sponsored by a group of businessmen under the coordination and organization of the City of Merida.
Representatives of the private sector are joining forces to bring to this city the South American artist as an expression of confidence in the sector to the city of Merida to contribute to the economic dynamism of the city and the recreation and culture of its inhabitants.
Shakira’s concert will involve no cost to the mayor, who only will attend to the organizational, logistical and security of the concert, which is expected a new record for attendance.
For this, the municipal president of Mérida, architect Angelica Araujo Lara, for consideration tomorrow will hold special meetings at the council’s proposal to sign the agreement that allows the realization of the presentation of the Colombian artist, as it marks the respective law.
The goal is clear: Reviving tourism, Mérida`s position and convert the concert to a trigger for economic activity at zero cost to the municipal treasury.
Sizing the importance of Shakira`s music scene in the world, her concert in July will position the state’s capital city as a magnet for national and international tourism, in addition to allow a significant economic benefit, mainly for the tourism sector of Mérida.
Merida City Council emphasizes that the presence of Shakira in Merida will be a trigger for economic activity, particularly in the services sector, which includes hotels, restaurants, transport and shops, plus it will contribute to the retention and job creation.
Therefore, the Municipal Government through, Angelica Araujo Lara calls to the hotels, service providers and employers in general to promote a great event and make effective promotions and packages to overcome the increase from 26 percent in hotel occupancy achieved with Juanes concert.
Important business firms have expressed interest in joining forces with the city government headed by Angelica Araujo Lara to assist in the recovery of economic activity, development and jobs.
In addition to being positioned as a competitive place in the tourism and convention market, Mérida will be consolidated with the presentation of Shakira as a premier destination for the realization of world events.
Shakira will enable the world’s eyes to turn to face back toward Latin America, after having presided musically over two World Cup finals and to have sung to the European royalty and the President of the United States, Barack Obama.
Another benefit that will result in the presentation of Shakira in Merida will be the rehabilitation, adaptation and modernization of the area called “La Plancha (Iron)” the former railway station, where the concert will be held.
Rescue, cleanup and revitalization of land adjacent to the former railway station is part of the city’s urban development promoted by the Municipal Government and Angelica Araujo Lara, long delayed by previous administrations.
The suitability of these lands will involve further benefits for future events in that area of the city, currently affected by insecurity, waste and neglect. The work site will be made part of the changing of the urban image of the historic center of Merida.
The artist has sold over 60 million albums to date, of which nearly ten million were sold in the U.S. alone. She is the international female artist with more sales in the decade of 2000 in Spain. She has been awarded a twice the Grammy Award and is seven-time Latin Grammy award winner.
The company Live Nation considers Shakira to be the most important artist of this generation for her global impact, clearly established, and this contract is located within the world’s leading artists.
In the official channels of Shakira on YouTube there has been approximately one million views, 640 million for her VEVO account, 90 million in her channel ShakiraSME and 260 million for channel Shakira.